Known for its dry sense of humour, fashion label FRENCH CONNECTION launches its latest eyebrow raising campaign for Autumn/Winter 2013 called “From Sketch to Store”. The concept was conceived by the creative agency Rankin and devised by The Full Service.
The campaign shows models Harvey Newton Haydon, Milou Sluis and Georgia Frost posing while the new collection are drawn on in real time by illustrator Jo Bird. Then they were finally photographed with the actual garments and accessories. It literally gives the customers the idea of the new collection going through a series of stages – from sketch to store.
FRENCH CONNECTION | FROM SKETCH TO STORE from LE BOOK on Vimeo.
www.frenchconnection.com
The campaign shows models Harvey Newton Haydon, Milou Sluis and Georgia Frost posing while the new collection are drawn on in real time by illustrator Jo Bird. Then they were finally photographed with the actual garments and accessories. It literally gives the customers the idea of the new collection going through a series of stages – from sketch to store.
FRENCH CONNECTION | FROM SKETCH TO STORE from LE BOOK on Vimeo.
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