WHERE WERE THE ASIAN MALE MODELS IN MILAN & PARIS FASHION WEEK FALL/WINTER 2012-2013 ?

It has already been widely reported that the Asian market is the largest shares and has fastest growing rates in luxury goods consumption. Just to iterate, Japan, largely unaffected by recession, consumes about 25% of luxury goods and as twice the average rate as Americans. As of 2010, China equalled Japan in their shares of luxury consumption. It also predicted by almost every financial analyst that by 2015 China will surpass Japan as the largest consumers in luxury market. Other Asia emerging markets like Korea, Singapore and Thailand are becoming the fastest growing driving force in luxury spending. Asia-Pacific saw a 33.5 percent rise in market growth

Luxury companies are promoting the allure of their rich heritage and exquisite craftsmanship which Asian luxury consumers find desirable. But, it also need to be noted that Asian consumers and more of the luxury ones would prefer to buy products that were designed and incorporated with imageries that are related to them.

So now this is why I am asking, how come there were few Asian male models walked the men’s fall/winter 2012-2013 in Milan and Paris? Milan has a total of 54 looks out of 17 fashion shows with an average of 2 Asian male models per show, while Paris has 27 looks out of 16 shows with an average of 1 Asian male model per show. Dolce and Gabbana did the best among the rest of the fashion houses, by having 9 looks out of 7 Asian male models at their show. Dolce and Gabbana even flew in Chinese fitness and fashion model royalty Ji Haunbo (Rock). Other Asian male models in their show were Hao Yun Xiang, Jerry Fu, Fei Wang, Philip Huang, Zhao Lei, Jae Yoo. Giorgio Armani rank second with 6 looks and 3 Asian male models for his Emporio Armani show and 5 looks and 3 Asian male models for his Giorgio Armani collection.

MILAN

BOTTEGA VENETA
2 looks, 2 models